A collection of designs from my position as Graphic Designer at BABYBOO Fashion. I was in charge of BABYBOO’s branding identity and the direction we wanted to take the brand. This meant an overhaul in EDM & paid ad templates to reflect the new direction. I collaborated closely with the Campaign Co-ordinator to brand and design monthly collection drops. I would also collaborate with the Social Media Specialist to create assets for BABYBOO’s social platforms, predominately TikTok & Instagram. I also created EDMs and paid ads for promotional marketing material and also created website banners for the landing page.
I was also in charge of video editing for the accompanying video for each campaign launch. This included storyboarding and editing together the footage before colour grading it so it was ready for launch.
